• Fabulous Prizes - They're a Game Changer

    3 monthes ago - By National Geographic

    By Lynn Scarlett, Co-Chief External Affairs Officer, The Nature Conservancy
    Photo © Chainarong Chokrung
    Before the term “reality TV” emerged in the 1990's, there were “game shows.” The premise was simple-the promise of FABULOUS PRIZES would drive ordinary human beings to do unusual things. They would reveal the most intimate secrets of their marital life , guess at everything from the price of a new living room set to what responses people gave in a survey to the question, “Name something that you shake before using,” or give performances that ranged from the sublime to the ridiculous...
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