• HyperX Lands Naming Rights to Esports Arena Las Vegas

    25 days ago - By SportsTravel

    Allied Esports has reached a multiyear agreement with HyperX , the manufacturer of high-performance esports products, to become the exclusive naming rights partner of its esports arena in Las Vegas. The arena at the Luxor Hotel & Casino will now be named HyperX Esports Arena Las Vegas.
    “HyperX and Allied Esports share a strategy centered on a ‘We're All Gamers' mindset, and with this first-of-its-kind partnership, we can accelerate opportunities to engage fans and create influential content,” said Simon Temperley , Allied Esports chief revenue and marketing officer. “This dynamic...
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