• Hayley Williams' Cult-Favorite Hair Color Line Is Launching at Sally Beauty

    19 days ago - By Style Caster

    Back in 2016, Paramore singer Hayley Williams launched Good Dye Young, a line of vibrant hair dye, with her longtime stylist Brian O' Connor. The brand took off, landing in Sephora two years later and allowing fans of Williams to get her bold hair look. Now, thanks to a deal with Sally Beauty , Good Dye Young is even more accessible so anyone can go grab the bright hair color and hair makeup, as well as lightener to make the color stand out. Those in-the-know already head to Sally Beauty for professional hair color so Good Dye Young fits right in.
    “We're thrilled to offer this exciting new...
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  • Everything You Need to Know About Sephora's New K-Beauty Brand

    Everything You Need to Know About Sephora's New K-Beauty Brand

    20 days ago - By Style Caster

    You were previously only able to grab this natural Korean beauty brand in South Korea but get ready: Primera is coming stateside thanks to a deal with Sephora. Primera is part of the Amorepacific Group, which has other cult-favorite brands such as Etude House, Mamonde Cosmetics and Innisfree. While Primera hawks skincare, haircare and more, we'll just be getting 24 skin products in the U.S. .
    Primera is known for its use of natural germination energy, which concentrates at the moment a seed sprouts. Plus, it's formulated without parabens, phthalates, sulfates, mineral oil, animal-derived...
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