• Mansur Gavriel Tries Out Its First Ever Logo Print

    1 month ago - By Purse

    Most new logo prints, especially when developed by new and contemporary brands, end up looking kind of masculine. There are two reasons for that: First, it's easy to associate the presence of any kind of in-your-face logo with masculine-leaning athletic apparel brands, because they're arguably the most effective, on average, at using their logos in ways that endear shoppers into becoming fans. Second, fashion is in a love affair with streetwear right now, which is logo-heavy and a traditionally male sector of the apparel market. That leads to a lot of bold colors and block letters, but for...
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