• The unstoppable rise of veganism: how a fringe movement went mainstream

    4 monthes ago - By The Guardian

    Health, climate change, animal welfare... what's driving more people and brands to embrace a plant-based lifestyle? We investigate, and, below, four vegans explain their choice Late on a Thursday afternoon in early March, just off Brick Lane in the heart of London's nightlife hotspot Shoreditch, 23-year-old Louisa Davidson is taking calls and co-ordinating cables and scaffolds, as shocking pink Vegan Nights banners are hung around the expansive courtyards of the Truman Brewery. There is a chill in the air, quickly warmed by a buzzing atmosphere more like a music festival than an ethical...
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