• Can Mass Influencer Marketing Backfire for Brands?

    2 monthes ago - By Fashionista

    When I dropped by the Dior showroom in Paris back in February, a swarm of international buyers and editors had formed around one particular accessory on display: the Saddle Bag. Following its debut in Dior's Spring 2000 collection, the John Galliano-era item quickly became the holy grail of "It"...
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