• The death of spontaneous fun? How social media data is being used to create the perfect night out

    2 monthes ago - By The Guardian

    A nightlife company is harvesting information to create unique and secret events - a madhatter G&T party for example. Cue double decker buses and a ‘bottomless bubbly barge'
    Can social media data be used to predict the perfect night out? According to the London-based “experience economy” company Fever, the answer is yes. The company started life as a marketing and booking site, linking those seeking urban novelties with one-of-a-kind events through its social media network. It runs pages including Secret London and Secret NYC , and says roughly a quarter of people in the UK capital...
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