• Dream ticket: how sleep became a billion-dollar business

    6 monthes ago - By The Guardian

    Tiredness is the new norm - no wonder companies are selling sleep aids from spooning robots to cuddle blankets. How did a restful night become a luxury item? Rockwell Shah speaks with almost evangelical zeal about sleep. He is the CEO of Pzizz , an app that “designs dynamic audio” to get you to “sleep at the push of a button”; for him, bedtime is a “sleep experience”. Does he use his own app? “Oh my God! All the time.” As a sleep entrepreneur, what is his bedtime routine like - does he swear by camomile tea or special pyjamas? “I have a Purple mattress. I love the darn thing; it's not like...
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