• Wait lists, discounts and unboxing: the bizarre world of beauty advent calendars

    15 days ago - By The Guardian

    Forget chocolate - this year brands including Nars, Glossybox and Mac are counting down to Christmas with cosmetics. But are they really worth the pricetag? For a long time, the Advent calendar landscape has been dominated by chocolate. But no longer: luxe Advent calendars have become increasingly common over the last five years, but 2018 is truly the year of the beauty calendar boom. Google Trends show a 20% increase in online searches for “beauty Advent calendar”, which peaked at the beginning of December last year and looks set to spike again this year. Meanwhile, Boots says it has seen...
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